About Gaptro
Gaptro maps visible local digital gaps to the agency services that can solve them, with evidence, competitor context, and practical next steps.
Contact Us
- Remote market research studio
- sarah@gaptro.comwww.gaptro.com
- Free Gap PreviewMap my local market
Questions before you request a report.
Gaptro is built for one-time market intelligence based on visible digital gaps across 849,829 businesses in 76 countries.
What is Gaptro and how does it work?
What is Gaptro?
Gaptro is a gap intelligence platform that scans 849,829 local businesses across 76 countries and 26,150 cities for 16 digital checkpoints. It delivers ranked gap reports with evidence, audit cards, and practical next steps so you can identify real market opportunities.
What is a digital gap?
A digital gap is a measurable deficiency in a business's online presence. Examples include having no website, fewer than 10 reviews, missing SSL certificate, no social media profiles, or weak SEO. Gaptro checks 16 specific binary signals per business.
What is a Gap Score?
A Gap Score is Gaptro's composite metric that quantifies how many digital gaps a business has and how severe they are. Higher scores indicate more opportunities for service providers, agencies, and consultants to offer solutions.
What are the 16 digital checkpoints?
The 16 checkpoints include: no website, weak Google Business Profile, under 10 reviews, no social media, no SEO presence, no SSL certificate, no booking system, slow website speed, missing schema markup, no blog or content, incomplete business hours, missing phone number, no email visible, poor mobile experience, no local citations, and low review scores.
What is digital gap analysis?
Digital gap analysis is the process of systematically scanning businesses for missing or weak digital signals. Gaptro automates this at scale, analyzing 849,829 businesses across 76 countries to identify exactly where each business falls short online.
Data and market coverage.
How many businesses does Gaptro cover?
Gaptro's database covers 849,829 businesses across 76 countries and 26,150 cities, with 75,557,062 total reviews analyzed. The average business has 2.78 digital gaps. Data snapshot is from April 2026.
What countries does Gaptro cover?
Gaptro covers 76 countries. The top five by coverage are Australia (399,338 businesses), United States (136,526), Germany (114,873), Italy (30,401), and New Zealand (29,295). More countries are added regularly.
Can I choose any city and niche?
Yes. You select one city and one niche for a Free Gap Preview, Gap Snapshot, or Agency Gap Map. This keeps the analysis specific to the local market and the services your agency sells.
How often is the data updated?
The current database snapshot is from April 2026. Data is refreshed periodically to ensure accuracy. Each report reflects the most recent scan available at the time of delivery.
Reports, pricing, and delivery.
What is included in a gap report?
Each report includes ranked business listings with Gap Scores, individual audit cards showing which of the 16 checkpoints each business fails, market-level gap patterns, and practical next steps you can act on immediately.
How much does a Gaptro report cost?
A Gap Snapshot costs $49 and includes 1 verified digital gap with evidence, competitor context, service-fit notes, and 24h delivery. The Agency Gap Map costs $149 and includes 5 verified digital gaps with evidence for each gap, competitor context, service match, practical next-step notes, and 48h delivery. Custom Intel reports are quoted based on scope.
Is Gaptro a subscription?
No. Every Gaptro report is a one-time purchase. There is no recurring billing, no automatic renewal, and no hidden fees. You pay once and receive your report within 24 hours.
How are payments handled?
Payments are securely processed by Paddle, a trusted global payment processor. One-time payment only. You receive an instant receipt via email.
What is in the free sample report?
The Free Gap Preview shows one verified digital gap in your target city and niche before choosing a paid Gap Snapshot or Agency Gap Map. No payment or commitment required.
How fast is report delivery?
Free Gap Previews and Gap Snapshots are typically delivered within 24 hours. Agency Gap Maps are delivered within 48 hours to the email address you provide during checkout.
Who uses Gaptro and how.
Who is Gaptro for?
Gaptro is built for digital marketing agencies, SEO consultants, web teams, automation teams, social agencies, and strategy teams that need evidence-based service-fit gap intelligence.
How do agencies use Gaptro?
Gaptro helps agencies understand where visible digital gaps exist, so their outreach and strategy can start from evidence instead of guesswork.
How do I find businesses without websites?
Gaptro's database shows that 152,759 businesses (18.0% of those scanned) have no website at all. A Gap Snapshot can show one no-website gap, while an Agency Gap Map can show 5 service-fit gaps in your target city and niche with evidence and competitor context.
How do I find businesses with few reviews?
According to Gaptro's data, 405,897 businesses (47.8%) have fewer than 10 reviews. Order a Gap Snapshot to test one low-review gap, or an Agency Gap Map to understand where 5 local gaps map to reputation, local SEO, or conversion services.
How the data works.
How does Gaptro collect its data?
Gaptro uses automated scanning to check each business against 16 binary digital signals. The checks are factual and verifiable: a business either has a website or it does not, either has SSL or it does not. No subjective scoring is involved.
What makes Gaptro different from manual research?
Manual gap research for a single city might take days. Gaptro has already scanned 849,829 businesses across 26,150 cities. You get pre-analyzed, ranked data delivered in 24 hours instead of spending weeks on spreadsheets.
Key numbers from the database.
What percentage of businesses have no website?
According to Gaptro's analysis of 849,829 businesses across 76 countries, 152,759 businesses (18.0%) have no website. This represents a significant market opportunity for web development agencies and freelancers.
What percentage of businesses have weak SEO?
Gaptro's data shows that 771,993 businesses (90.8%) have no measurable SEO presence. This is the most prevalent digital gap across all markets analyzed, making SEO services one of the largest addressable opportunities.
What percentage of businesses have no social media?
89.8% of businesses in Gaptro's database (762,859 out of 849,829) have no social media presence. This gap is especially common among traditional local businesses like restaurants, clinics, and trade services.
How many digital gaps does the average business have?
The average business in Gaptro's database has 2.78 digital gaps out of the 16 checkpoints measured. However, the specific combination of gaps matters more than the count for determining commercial opportunity.